Conclusion.
Monday, June 22, 2009 at 12:38 AM
Here are some pictures taken during the Arts Festivals Opening Ceremony at the Marina Barrage on 15th May 2009.
The Entrance of Marina Barrage.
The Praying Mantis.
The crowd.
Performance.
Fireworks.
After the Opening Ceremony.
Labels: Conclusion.
Tourism Benefits.
Sunday, June 21, 2009 at 9:32 PM
The arts festival has contributed to the tourism industry in terms of political, economic and social-cultural.Politically, it has made Singapore more known to the other countries as they invite regional and international artist to Singapore for the performances and exchange. It will also attract more visitors to attend the event and thus, this would lead to jobs being created. Being more well known to the world, more people would be willing to invest in Singapore and this would help Singapore to bring in more development of new ideas with more budget.
Economically, as more visitors visit Singapore, more tourism revenue would be generated and visitors might extend their stay just to take a look at what is happening at The Arts Festival. Business opportunities might also be created as The Arts Festivals allows the Singapore to showcase their expertise with a strong platform and this might attract potential investors that might be interested to work with the National Arts Council to bring in more activities and events into Singapore.
Social-culturally, there is cohesion building when Singaporeans come together to bring up this event as they have got a shared entertainment experience. This would also increase pride of the people who are involved and to a certain extent, the rest of the people in Singapore. Lastly, it could broaden people's culture as they are to new and challenging people, custom or ideas.
The amount of tourism benefits received by Singapore is more of the advantages to the people in the tourism industry. The amount of jobs created and the social benefits that they receive. However, the government could also work with more countries and thus, be able to bring in more revenue for the country.
Labels: Tourism Benefits.
Main Purpose of Singapore Arts Festival.
Saturday, June 20, 2009 at 2:00 AM
The Singapore Arts Festival is to celebrate the local arts activities of Singapore's diverse communities and also let Singaporeans have a chance to exchange the Arts with regional and international artists. It also take special notice to discover arts that bridge disciplines, cultures, language and geographical boundaries, explore, among others, contemporary issues related to history, memory, migration, and urban living and discover emergent and promising artists to let more people understand the world of arts. The performances inspires and captures the imagination of the audience.Labels: Main Purpose of Singapore Arts Festival.
Stakeholders.
Friday, June 19, 2009 at 1:01 AM
The host organisation of this event is the National Arts Council and host community, Singapore. Participants and spectators are the people who bought tickets to watch the performance. The National Arts Council are working together with The Esplande, SMRT and various shopping centre. These are the co-worker of the festival. Media sponsors include the official TV station, Channel 5 and supporting TV station, OKTO.Sponsors include
- Lee Foundation.
- Urban Redevelopment Authority.
- Hong Ling Foundation.
- Vivo City.
- WingTai Asia.
- Raffles City.
- Singapore Public Utilities Board (PUB).
- Suntec City.
- Singapore Mass Rapid Transport (SMRT).
- Marina Mandarin Singapore.
- Singapore Chinese Chamber of Commerce and Industry.
- Starhub Cable Vision.
- Yahoo!.
Labels: Stakeholders.
Best Practices.
Thursday, June 18, 2009 at 12:03 AM
Products are the main things that customer sought after in an event. The more attractive the event the more customer it will attract.By taking a step further and bring Arts culture to the school, the students can also learn more and the event can make more profit. This is a win-win situation.
Partnership helps to attract more customers to the event. It can also negotiate more budgets with the partners.
Advertising is an important part of and event. Without advertising, the people would not know about the event that is going to take place.
Programs are the main things that the customers sought after. Therefore, a fun-filled program would bring in more customers and revenue.
As first impression counts, a group of well-trained service staff are to be present to guide the customers and bring the best service to them.
Packing of the event is important as whether the customer would attend the event depends on how the event is presented to them. The better it is presented, the more it will attract the customer. How many customers can the event get to depends how many kinds of distribution channel is used to sell the event.
Price if the ticket must be reasonable so as to let the customer feel that it is worth it to pay the amount to attend the event.
Labels: Best Practices.
Comparing Marketing Strategy.
Wednesday, June 17, 2009 at 12:23 PM
The 8Ps.Product
Singapore.
Its is the experience of enjoying the performance, including of arts including music, and visual arts, in the theatre either in the esplanade or at the atrium of the participating shopping centre around Singapore.
Perth.
It is the experience of enjoying the arts in the city of Perth and from performance in the theatre to family day.
The product, in this case is similar as they are both arts festivals that has got arts content.
Place.
Singapore.
It is located in Singapore. The Esplanade, Victoria Theatre, LASALLE College of the Arts Flexible Space, Dôme Marina Square, Drama Centre Theatre, National Museum of Singapore , Osage Singapore, Singapore Art Museum, Vivo City, Raffles City, Suntec City, Marina Barrage and Chinatown and Raffles Place MRT Station.
Perth.
It is located in the City of Perth. The Perth Convention Exhibition Centre, His Majesty's Theatre, Octagon Theatre, Playhouse Theatre, Dolphin Theatre (UWA), Subiaco Arts Centre Theatre, Quarry Amphitheatre, Perth Concert Hall, Winthrop Hall (UWA), Pioneer Women’s Memorial (Kings Park), Regal Theatre, John Curtin Gallery, Forrest Place, Perth Institute of Contemporary Arts (PICA), Lawrence Wilson Art Gallery (UWA), Art Gallery of Western Australia and various shopping centres and malls in Perth.
Both festivals are open to the public but Singapore go an extra step to bring the art culture to school and educate them. They two festivals have performance all around the city in the theatres and arts centres.
Partnerships.
Singapore.
Some partners include:
- Medaicorp Channel 5.
- Singapore Tourism Board.
- The University of Western Australia - the founder of Perth International Arts Festival.
Perth.
Funding Partners include:
- Australian Government.
- City of Melville.
- Great Southern Development Commission.
- City of Bayswater.
International Funding Partner:
- Culture Ireland.
- Swiss Arts Council.
- Agency for Culture Awards Government of Japan.
Media Partners:
- ABC Radio.
It can be seen that Singapore's partners are mainly local but Perth has got partners from countries like Ireland, Switzerland and Japan.
Promotion (Communications).
Singapore.
Advertising can be seen all over Singapore. Singapore Arts Festival advertised their event through banners along the road, buses, taxis, online, blog and television advertisement.
Perth.
Advertising through media, online, blog and banners along the road can be seen.
For both Festivals, there is no early bird price. Their advertisement channels that are used are common advertising methods and it is very similar between the two festivals.
Programming.
Singapore.
Programs last for 4 weeks. Some examples of the performances include Dance performances like "Cullberg Ballet" and "Forward Moves". Music performances there are "Distant Worlds: Music from Final Fantasy" and "Joanna MacGregor". For Theatre Performances, "The Cherry Orchard" and "Electra". Lastly, for Visual Arts, there are "Found & Lost" and "Reminiscient"
Perth.
Programs also lasted for 4 weeks which includes Theatre performance, "Nostalgia" and "The New Electri Ballroom". Dance, "Giselle" and "Ballet at the Quarry". Music includes "Black Angels" and "The Little Match Girl Passion". For Visual Arts, there is "Art & Today: Eleanor Heartney" and "Re-Face". Lastly, for the Family event, there are "The Nargun and the Stars" and "James Campell's Comedy 4 Kids"
The series of performances programmed through the 4 weeks are all Arts related and allows customers to select the timing and days that they want to attend the performance. For each performance, there are several time slots for the customers to choose from.
People.
Singapore.
The Esplanade has got a group of well trained staff that will be able to guide the people to the theatre and help the customers if they have got any problems.
Perth.
Ticketing staff are friendly helpful to serve the customers and meet their expectations.
The staff and their service is very important as they make first contact with the customers and the experience of the customers will be determined by the staff. A 'moment of truth' would be encountered by the customer.
Packaging & Distribution.
Singapore.
They worked with Sistic ticketing office to sell the ticket. Bookings can be made online or by phone and collected at the Sistic outlet located around Singapore and overseas.
Perth.
Bookings can also be made online or by phone and collected at BOCS outlets.
The events do not need as much packaging as the performance itself is already the packaging. How well the ticket sales would be would depend on how the event is advertised and how popular are the performers.
Price.
Singapore.
Price of the ticket ranges from SGD16 to SGD100 depending on the venue and type of performance and some performance are free of charge.
For members of the ArtsFest Club, they enjoy a 10% discount on the tickets.
For full-time students, NSFs and senior citizens who are 60 years old and above, they are given 20% discount on the ticket prices.
For group bookings, if 15 tickets or more are purchased, there will be a 15% discount off the tickets.
Schools can enjoy heavily discounted ticket.
For the rest of the public, if 4 tickets or more is purchased, there is a 15% discount and for 2-3 show tickets are purchased, there is a 10% discount.
Perth.
Prices ranged from AUD16 to AUD140, depending on the venue and type of performance and some performance are also free of charge.
For group bookings, if 10 tickets and above are purchased, there will be privilege of (A) Reserve at the Friends price and in (B) Reserve at the Concession price excluding, ticket packs and subject to availability.
It is a good promotional tool for Singapore whereby for club members, schools, NSF and senior citizen, there are discounted ticket prices for them. This would be able to attract more people especially the schools as they would bring the students to watch the performance. However, for Perth, they only have discounted prices for group booking. It would not be suitable for couples of two or family or four. They might not be able to gather as much people.
Labels: Comparing Marketing Strategy.
About the Festivals.
Tuesday, June 16, 2009 at 2:31 PM
Marketing Mission or Goals.Singapore.
To celebrate local arts in Singapore and allow an exchange of arts culture between the local and foreign artists.
Perth.
To continue the tradition of excellence arts in Perth and to celebrate the diversity of the community.
The goal of both festivals is to promote local arts in their own community to let more people know about them.
Market Segmentation.
Singapore.
Target market is people who are interested in arts and wants to take part in. The theatre performances are target middle income earners and schools as there are 11 arts education program and given discounted rates as they purchase quite a number of tickets at one go. It is also to attract foreigner who are interested in art to boost tourism industry.
Perth.
Main target market is the also those who are interested in arts and theatre performance is for middle income earners that are able to afford the tickets. They want to attract as many people from as many countries worldwide to make the festival well-known.
Both festivals have a common target market which is the people who appreciates arts and to help increase tourism receipts.
Sponsors.
Singapore.
Mainly local sponsors that is quite well-known locally.
Some major sponsors are:
- Vivo City - which provided the space for some of the exhibitions.
- Singapore Public Utility Board (PUB) - which provided the Marina Barrage for the opening ceremony.
- Urban Redevelopment Authority.
- Singapore Mass Rapid Transport (SMRT) - which provided the shuttle service between Marina Bay MRT station and Marina Barrage.
Perth.
Some major sponsors:
- BHP Billiton.
- Block Branding.
- URS Asia Pacific.
- Mc InerneyFord.
- The Sunday Times.
- Duxton Hotel Perth.
Singapore's sponsors are mainly providing them with space to hold the events and for transportation. Perth's Sponsors are more of advertising as, for example, The Sunday Times is media publications.
Labels: About the Festivals.
Introduction to the Arts Festivals 2009.
Monday, June 15, 2009 at 10:51 PM
The chosen similar festival that has been successful in another city is the city of Perth. It is named "Perth International Arts Festival 2009".A short introduction: Perth International Arts Festival.
The festival started since 1953 and it is still held annually till today. It is the oldest annual international multi-arts festival in the southern hemisphere and it consists of Theatre, Dance, Music, Family Events, Visual Arts, Artistic Talks and Films. It has now grown to have a worldwide reputation, welcomed several of Perth's greatest Artists and attracts more than 300,000 patrons to the events in Perth.
It is a 4 week event from 13th February 2009 to 8th March 2009.
A short introduction: Singapore Arts Festival.
The festival stared since 1977 and it is still held annually till today. It is organised by the National Arts Council to celebrate the local arts activities of Singapore. It last 4 week annually and consists of Dance, Music, Theatre and Visual Arts. They collaborated with regional and international artists to perform in Singapore, to let Singaporeans have an exchange of the Arts.
It is held from 5th May 2009 to 14th June 2009.
Labels: Introduction to the Arts Festivals 2009.
Introduction to Project.
Thursday, June 11, 2009 at 12:51 AM
Hello. this blog is for my Festival & Events Management project on SINGAPORE ARTS FESTIVAL 2009.Labels: FEM individual project.